Session 1: 3 Secrets of ranking high in search engines
• Why if you're not in the first page of search results, you might as well not exist. • Learn how to measure your content's findability. • Learn about the 3 secrets of search optimization success—plus lots of bonus tips for improving your search rankings.
10:30
Morning break
10:50
Session 2: Creating killer web content
• How to write great headings and summaries, the most important content on any website. • Why blogging has become such a phenomenon and what it means for your organization. • How to put quality publishing processes in place.
12:30
Lunch
13:30
Session 3: Proving the business case
• Why the underlying business case of the Web is about successful task completion. • How to prove, in financial terms, that your website is delivering real, quantifiable value. • How to speak the language of senior management.
15:15
Afternoon break
15:30
Session 4: Workshop and discussion
• Workshop exercises that will explain in practical detail how the Customer Carewords approach works. • General questions and discussion
