Programme/Course Outline

Wednesday 31 October 2007 (9:00 - 17:00)

• Characteristics of the Web user experience
  • How people visit sites
  • Why and when they leave
• Simplicity and feature choice
• Navigation and information architecture
  • Category and link names
  • Link design
  • Clickability and perceived affordance
  • Persistent navigation
  • Pop-ups
  • Opening new browser windows
  • Breadcrumbs
  • Site maps
• Page layout
• Enhancing credibility and trust
• Information foraging
  • User attention
  • Scrolling
  • Information scent
• Search
  • Query strings
  • How people use search engine results pages (SERP)
  • Improving site-specific search
  • Visibility in external search engines (organic and sponsored listings)
• Homepages
• Illustrations and graphics
• Advertising
• Forms design
  • Registration and collecting personal information
  • Error handling
• Content usability
  • How users read online
  • Writing for the Web
  • Low-literacy users
• International users
• Trends in Web user experience

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