IntraTeam Event, Workshops and MasterClasses
 

Fundamental Guidelines for Web Usability (Full Day Tutorial)
with Jakob Nielsen, Hoa Loranger and Kara Pernice Coyne

 

Programme/Course Outline

Wednesday 31 October 2007 (9:00 - 17:00)

  • Characteristics of the Web user experience
    • How people visit sites
    • Why and when they leave
  • Simplicity and feature choice
  • Navigation and information architecture
    • Category and link names
    • Link design
    • Clickability and perceived affordance
    • Persistent navigation
    • Pop-ups
    • Opening new browser windows
    • Breadcrumbs
    • Site maps
  • Page layout
  • Enhancing credibility and trust
  • Information foraging
    • User attention
    • Scrolling
    • Information scent
  • Search
    • Query strings
    • How people use search engine results pages (SERP)
    • Improving site-specific search
    • Visibility in external search engines (organic and sponsored listings)
  • Homepages
  • Illustrations and graphics
  • Advertising
  • Forms design
    • Registration and collecting personal information
    • Error handling
  • Content usability
    • How users read online
    • Writing for the Web
    • Low-literacy users
  • International users
  • Trends in Web user experience
Format: Full-day tutorial encompassing lectures, extensive video highlights from user testing and eyetracking, and some exercises.
 

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