Crescenzo Communications seminars about Creative Communication and Strategic EMPLOYEE Communication
 

IntraTeam Event 2010
International conference about intranet, MOSS and portals
March 2, 3 and 4, 2010

 

Programme                                Dansk program med flere danske talere

4 March 2009 - English

08:30

Registration, coffee and rolls

09:00 Introduction
Kurt Kragh Sørensen, IntraTeam

09:15

KEYNOTE: Intranets and Operational Excellence - Trends & Challenges

 

 

 

  • Highlights from the 2009 Global Intranet & Portal Survey of 226 organisations around the world
  • Differences based on senior management perceptions and involvement
  • Making the intranet the way of working and how companies are doing that
  • Strategy drivers and challenges for the next few years

Intranet Portal Strategy Consultant, Jane McConnell
Blog: Globally local & Locally global

10:05

 

Short Break

10:20 A Framework for an Intranet Strategy

 

  • Far too few intranets are managed within a strategic plan
  • As a result they often fail to achieve any visible impact on the performance of the organisation or make a case for an appropriate level of resource and support
  • This 13-element framework provides the basis for such a strategy
  • It will need to be adapted to meet the specific needs of an organisation
  • Ideally an intranet strategy should be a component of a corporate information management strategy

Martin White, Managing Director, Intranet Focus Ltd.

11:10

Break and Networking

11:40

Making Social Media work in a Corporate Context

 

  • The BT intranet story
  • It's all about participation
  • Why is social media important to BT?
  • Enterprise-wide collaboration
  • Potential impact in corporate environment

Richard Dennison, Senior manager - Social Media, BT
Blog

12:30

Lunch and Networking

13:30 Writing for Social Media

 

  • Social media tools such as podcasts, blogs, and video demand a different writing style than most communicators are used to
  • How to work with your executives so they feel comfortable shifting gears when it's time to write for social media 
  • How to shift gears yourself when you're writing for blogs, podcasts, video, and online message boards
  • How to take existing “corporate copy” and turn it into words that will work in the social media space
  • How to write fun, informative “scripts” for audio and video content - even if you have never shot a video or produced a podcast in your entire life!
  • How to write content that will pull people in, and get them to interact with your content

Steve Crescenzo, Crescenzo Communications, Blog

14:20

Coffee and Networking

14:50 Speeddating with intranet experts

 

Here is your chance to have a chat with the international experts.

15:40

 

Short Break

16:00

Transforming Intranets into Business Tools

 

  • The future of intranets is all about activities and tasks 
  • Practical ways of enhancing our existing intranets
  • Exploring some award-winning intranets

James Robertson, Step Two Designs, Blog

16:50

Closing Remarks

17:00 End of Day one

 


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