Crescenzo Communications seminars about Creative Communication and Strategic EMPLOYEE Communication
 

IntraTeam Event 2010
International conference about intranet, MOSS and portals
March 2, 3 and 4, 2010

 

Programme                              Dansk program med flere danske talere

5 March 2009 - English

08:30

Registration, coffee and rolls

09:00 Introduction
Kurt Kragh Sørensen, IntraTeam

09:15

KEYNOTE: Planning & Launching Release 1 of the Portal

 

  • Learn how to develop a holistic, transparent portal definition and vision
  • Understand the tensions between various stakeholder interests and how to bring unity
  • Build an effective operational governance program by enabling key working groups to contribute and share best practices
  • An enterprise information portal means many different things to many stakeholders. How best to define a portal and define the desired business outcomes 
  • Identify operational governance, key working groups and critical program activities needed to achieve release 1 of the portal

Instructor:  Howard McQueen, Founder & Lead Consultant, McQueen Consulting

10:05 Short Break
10:20

Track I

Making a Business Case for Search 

  • The impact of not finding information
  • The costs of search
  • Is ROI a sensible approach?
  • Taking a risk management approach

Martin White, Managing Director, Intranet Focus Ltd. 

Track II

How to Manage an Intranet
American Electric Power's intranet was recognized in 2007 as one of the world's 10 best by the Nielsen Norman Group. This session will focus on the strategic management of an intranet, with emphasis on the human interactions required to deal with daily challenges and opportunities. 

Specifically, you'll learn how to: 

  • Monitor consumer trends and conduct research to anticipate employee expectations 
  • Establish goals, scope, guidelines and safeguards to avoid problems and defend decisions 
  • Build new features that cost little but deliver much 
  • Engage leaders and encourage their participation 
  • Focus on design and usability to delight your audience 
  • Have the courage to push the organization and withstand attacks

William Amurgis, Manager, Intranet Strategy, American Electric Power
Don DeHoff, Senior Interactive Developer, American Electric Power 


11:10

 

Break and Networking

11:40

 

 

SharePoint (MOSS 2007) - Pros and Cons

  • MOSS for content management
  • MOSS governance
  • Information architecture, layout & design limitations
  • Plug-ins and alternatives to MOSS
  • learn about the subtleties that aren't covered in the SharePoint marketing material

Intranet Consultant and Writer Toby Ward, Prescient Digital Media (Blog

12:30

Lunch and Networking

13:30

 

Integrating Print and Online
Practical tactics for using intranets, web sites, e-mail, print publications and new social media tools to educate, motivate and engage your audience.

  • Get your key messages read by unlocking each vehicle's strengths, while minimizing its weaknesses
  • Make sure your vehicles are working together—and not against each other
  • Turn your intranet into a tool for gathering best practices in your organization
  • Harness the power of new social media tools—including blogs, podcasts and interactive video
  • Dramatically improve your executive communications
  • Rally management behind integrated communications—and get the budget dollars you need
  • Create a print publication that will educate employees on complicated to pics—such as company finances

Steve Crescenzo, Crescenzo Communications, Blog

14:20

Break and Networking

14:50 Open space. Discuss topics of your interest

 

In Open space the attendees meet in groups and discuss a topic of their choice.

Choose among:

  • Blogging
  • Collaboration online, led by James Robertson
  • Design - led by William Amurgis, AEP
  • Governance
  • Strategy - led by Howard McQueen
  • Information architecture
  • MOSS 2007
  • Driving intranet usage
  • Findability and search - led by Martin White
  • Statistics
  • Intranet future led by Toby Ward
  • Remote and mobile access
  • Developing content publishers
  • Beyond Web 2.0 
  • Getting top management commitment - led by Allen Huish, British Airways
  • Intranet on mobile devices
  • Usability
  • Wikis
  • E-learning
  • Other topics proposed by delegates
15:40

Short Break

16:00

Track I

KEYNOTE: The merits of the intranet versus face-to-face communcations

  • How can an organization move communications from a centralized, top-down function to something wired into the DNA of a decentralized, distributed corporate culture? 
  • What are the elements of a successful communications culture?
  • How should the intranet and technology relate to traditional offline communications?
  • Should the intranet be the focus of an organization's employee communications?

Intranet Consultant and Writer Toby Ward, Prescient Digital Media and Employee Communications Pro Jack Goodman. Tobys blog IntranetBlog.com

Track II

British Airways won the price for being one of the world's 10 best intranets according to Nielsen Norman Group. They also won an Intranet Innovation Gold Award given by Step Two Designs for their crew community forums.

A walkthrough of the award winning case study. 

  • Using the intranet to drive business benefits 
  • Gaining high user adoption among dispersed staff 
  • Making the intranet a way of life at BA
  • Benefits and business cases

Allen Huish, Employee Self Service Programme, British Airways, Blog

16:50

Closing Remarks

17:00 End of Conference

 


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