Customers are more powerful today. They are more social. This is the age of the customer, not the organization. Strategy must reflect these facts.
 

The Web is content. Without content there is no Web. However, only a small amount of content is useful. The rest gets in the way.
 

Much of what communications and marketing professionals were trained for is not just redundant but in fact counterproductive.
 

Just a quick note to remind folks that the 2013 Intranet Innovation Awards submissions are due tomorrow! (May 31)

Intranet team sizes, skills and capacity vary around the world. At a media company, one experienced intranet manager runs a very successful intranet, with a small amount of assistance from IT.

Strategy needs to be coherent, with a strong, central driving force. It needs to be clearly understood throughout the organization.
 

On the web, we need a new form of communications that focuses on serving customers rather than telling them what to do.
 

 

 

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