The need to be agile and the need to collaborate in a cross-disciplinary fashion will be crucial to your future career.

Enterprise software applications aren’t “designed”. At best, they’re “developed”, but often they’re just “built”.

A dirty magnet is a link that attracts people to click on it promising to bring them somewhere that it won’t.

An intranet can be thought of as having five purposes or roles, the first four of which are generally well accepted:

‘Social’ is now standard in the world of intranets, yet success with social intranets isn’t quite so common.

Lean usability focuses on customer needs and quickly iterates its way to success based on evidence of customer behavior.

On the Web we need to measure whether customers are actually successful, not whether they are satisfied.

Search engine optimization (SEO) tactics often make it harder for customers to do what they need to do.

Simplicity for the customer causes complexity for the organization.

Members of organizations constantly complain that they don’t have enough time, yet managers are not focusing on ways of saving time.



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