Communication Power and the Social Intranet - Interview with Gordon Ross

 
Lasse Hjortshøj's picture

Interview with Gordon Ross, ThoughtFarmer after his presentation at IntraTeam Event Copenhagen March 7 where he spoke about how power has been an underdeveloped concept in the rhetoric surrounding the use of many-to-many intranets.

 

 Power has been an underdeveloped concept in the rhetoric surrounding the use of many-to-many intranets

  • Expressions like "liberation" and "enhanced collaboration" and "freedom" are common in marketing, but is this really the case?
  • How does power really work on the social intranet? Who is in control? What are the opportunities of this new model? What are the risks? 
  • Does the social intranet make employees more or less powerful? 

Using ideas developed by communications philosopher Manuel Castells, Gordon introduces how leaders and managers can understand network power inside of their organizations, and identify both opportunities and risks.

The video is an interview with Gordon Ross after his presentation.
 

The Interview was produced by:

 

 

International conference on intranet

Make your intranet more efficiant and get ideas on how you can create value on you intranet at IntraTeam Event Copenhagen 2014

 

 

 

Feedback Form