Content Tactics – Executing Your Strategy on the Page - by Wedge Black,

Anja Thinggaard Madsen 's picture

Wedge talks about how to write great content, and layout intranet pages for a good reading experience. It’s part ‘micro-content strategy’ and part user experience.

Wedge covers:
- Headlines – helping people choose what to click Images – attracting attention and conveying meaning
- Links – how to link to other pages, and to files
- Layout – structuring content for easy reading
- Content – writing for the audience, not your boss
- Documents vs pages – the epic battle

Wedge also touches on engaging audiences and internal communities, channel management (because the intranet is not a single channel) and content for mobile devices.



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