Make the most of social media with your external audiences

20. October 2014 - Kl. 09:15 - 15:30
Host company: 
Novo Nordisk Headquarter

Learn how to master digital and social media that inspires your online customers to pay attention to, talk about, and share your content while engaging with your products or services.


Shel Holtz, a globally-recognized social/digital communications specialist, is presenting this dynamic and eye-opening workshop in Copenhagen.

Here’s what you’ll learn: 

  • How to bolster your PR and corporate communications using social and digital tools you used to think were just for marketing.
  • Moving beyond the marketing funnel / building customer advocates
  • Overcoming content shock and ensuring your content rises to the top
      - Communicating to an audience of one
      - Introducing brand journalism as a supplement to your content marketing mix
      - The importance of experimentation on new and emerging platforms
      - How to use hashtags effectively
      - Earning third-party coverage through your social media efforts
  • Getting the most from social/visual communication
  • The growing role of audio in content marketing

Who should attend?

This workshop is for web managers, communications professionals, social media managers, and others working with external communications and social media. 

Who is Shel Holtz?

Shel Holtz, ABC is principal of Holtz Communication + Technology. He worked in corporate communications since the mid-1970s and online since the mid-1980s. His current client roster includes  the International Monetary Fund, Intuit, and Robert Half International.

He has worked for The Mayo Clinic, The Walt Disney Company, ESPN, ConAgra Foods, PepsiCo, and FedEx, among others. He has presented keynotes, training sessions and workshops for Dell Computer, PepsiCo, the International Association of Business Communicators, Owens Corning, Novozymes, Novo Nordisk, Comcast, ExxonMobil, Hallmark, Petrobras, Deutsche Telekom, FleishmanHillard, and Coca-Cola, among many others.

He presented at IntraTeam Event Copenhagen 2014, where he was rated "best speaker". 

Prices and register

Prices in Euro for one workshop with Shel Holtz

Contact us if you consider til participate in both of Shels workshops 20 and 21 October. 

  Before 9 August Before 13 September After 13 September
International guests 519 599 659
Ex. VAT 25%

Register here




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