Branding has long been hijacked by the very worst forms of traditional marketing.

The origin of the word branding comes from the branding of cattle. Let’s travel back in time 100 years and listen in to a branding conversation by two cattlemen.

Large organizations are facing a crisis of trust. Big is becoming associated with bad.

I had reason to visit the International Monetary Fund website recently. Based on its content, the IMF is an organization overflowing with ego.

You get the website you deserve. Your website instantly tells your customer about your brand and culture.

Of course, everything you are now about to read is fictional. Most real customers couldn’t be bothered writing to organizations to vent their annoyance. They just leave.



Feedback Form