Winning is at the heart of strategy. Strategy has its roots in military thinking and the art of war is the art of winning.
Blog post: How do you know you do not have a strategy?
Organizations that have no relevant strategy for the online world are in love with technology and content for its own sake.
Blog post: The functional heart of web design
The fact that GOV.UK has won a top design award shows that the benefits of functional web design are finally being recognized.
Blog post: You don’t need an online strategy
We’re all online. And we’re spending more and more of our time there. Strategy must change because of online.
Blog post: Understanding social top tasks
Why do customers follow Cisco on Facebook, Twitter and community forums?
Humans and technology are much better at adding than removing. That needs to change.
Blog post: Quality search requires quality people
On its own, search technology will not help us find the right things quickly. We need human expertise and human management.
Blog post: The problem with trying to get attention
Customers today have less and less attention to give. On the Web, they’re doing research, trying to complete tasks. They don’t like being disrupted.
Blog post: Web professionals are change managers
Today, the number one challenge of the web professional is as a change manager.
We are sitting on a goldmine when it comes to our online presence; but we are managing it like a coalmine.