Search

 

In 2012 I started publishing a series of Research Notes which were typically 10-15 pages long and covered a range of topics from search team membership to the management of virtual teams.

Search is just one part of the jigsaw puzzle of customer behavior. It needs to be considered in the context of the customer’s task.
 

On 1 July I released the first issue of Search Log, and one of the articles was about the early history

On its own, search technology will not help us find the right things quickly. We need human expertise and human management.
 

The trend towards greater and greater customer empowerment requires a deeper and deeper understanding of customer needs.

 

 

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