Blog post: Understanding social top tasks
Why do customers follow Cisco on Facebook, Twitter and community forums?
In the history of evolution it is generally better to complicate than to simplify. But complication can hit a wall.
Blog post: Balancing simplicity and complexity
Do people want a simple life? Or do they want the complex life made simple?
Blog post: The Age of Data: data
If you’re part of a large website then understanding human behavioral data will be central to the advancement of your career.
Blog post: How to advance your web career
To earn more money and get more respect, you need to become a manager of tasks, not a manager of technology, and certainly not a manager of content.
Blog post: Why audience navigation usually doesn’t work
Links cause most problems when they overlap and audience based links are particularly problematic.
Blog post: The vital importance of the first click
If customers get the first click right they have twice as much of a chance of completing their task than if they get it wrong.
Blog post: Top Tasks Management for UK councils
“The design of the website should be focused on top tasks. No longer should organisations aim for the most comprehensive website possible. Less is better!”
Blog post: Managing your task list
Collect your task longlist in a spreadsheet with the following headings:
Blog post: Where to get your task list from
The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist.