Web Design


Historically, designers have been used to controlling the design because the design was physical and fixed. Web design is fluid, flexible and interactive.

Digital design is becoming more and more centered on the human, the customer, the person.

What the text of a particular link means to someone will be influenced by the task they are trying to complete.

Self-service is the essence of the Web. People go online in order to solve problems and complete tasks on their own.

The fact that GOV.UK has won a top design award shows that the benefits of functional web design are finally being recognized.

There is a growing need for a much more professional and scientific approach to the management of information.

Lean usability focuses on customer needs and quickly iterates its way to success based on evidence of customer behavior.



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